Google's advertising system for businesses started in 2000 after the success of its search engine. Google AdWords is one of the best way to generate inbound phone leads and customers for your business.
The goal of this article is to explain why Google AdWords works really well for local service businesses and what you need to do to begin generating leads. On a daily basis millions of people use Google to look up information on just about anything you can imagine, which includes information about your product or service.
It's really important to understand that people in local geographical areas use the search engine to find local service providers. It doesn't matter if you are a lawyer, doctor plumber, roofer or any kind of service business. There is a searcher at this very moment typing in a specific group of keywords related to your business.
Google AdWords are the little ads that appear on the right hand side of the search results when someone does a search. They work extremely well in terms of turning into inbound phone leads for your business because they are always RELEVANT to the persons group of search keywords.
So lets say someone types in "emergency dentist in Colorado springs", the ads that show up on the right side of Google are targeted to be the most relevant possible! Ideally if you were a dentist that does emergency work in Colorado springs, you definitely want to own one of those ads that shows up because there is not a better prospect for your dental practice out there!
There are a few things to keep in mind when setting up an AdWords campaign. The first is that relevancy is extremely important to Google so the ads you create should match the group of words that someone types into the search engines.
If you are not relevant enough Google does penalize your ad which means you end up paying more for your marketing. Some of the other requirements to pay less for your advertising would be to give your prospect a good user experience. Believe it or not its all about "user experience" for Google and they can tell if your ad is giving its visitors a good user experience.
You might wonder how?
Well Google in particular measures to see how long a visitor stays on your website after they are referred over by the ad on the search engine. The longer the visitor stays on your site after clicking on the Google ad, the better experience they must be having because they visited your site for a longer time!
Google rewards you for this and in turn you pay less for your advertising which means more of a Return-on-Investment for you.
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