Facebook Advertising Introduction
In today's post we are going to discuss Facebook PPC advertising and give some tips and tricks of the trade for small business owners. Facebook pay per click allows you to target a selected area so if you are a small business owner with a shop, you can cast a net to only the areas you serviced. This will help narrow down your targeting and ensure quality leads. Facebook pay per click works on a bidding system. The cost you pay per click you receive depends on your bid, the niche, and the quality of your ad and the website you are advertising. Having quality content is a must, remember when you are writing your content to write to users, and not to the computer.
Writing your Facebook Ad
Facebook allows two options, if you have a Facebook page for your business, you can advertise the page directly, or you can advertise a website directly. Depending on what you are trying to grow, but for our purposes we will focus on advertising a Facebook page because I think they are a little simpler. Listed below are the options we want to set in order to advertise a Facebook page.
Make sure you have a headline that POPS! Your headline is probably the most important part of your ad, the picture being the second. Having good Ad Copy is a must when it comes to writing ads. Remember you are competing with other business owners in your area who also want customers. You have to be aggressive.
Targeting customers on Facebook
When you own a shop, advertising is going to be a little different when using pay per click. The big advantage is as that you can target a specific area as I stated before. If you are a business with a shop and a website that sells products, then you can advertise to places outside of your area if you wish. This is a great way to explore and find new customers. If your business does not operate in a certain area then different rules apply.
First lets discuss users with a brick and mortar shop. Users who operate in a specific location would benefit best by targeting people in a certain radius of their business. I suggest you make a list of how your going to target your customers. I am going to use a pet shop as an example business. A pet shop in York PA with no website, would start their targeting list by targeting the York PA Area and/or a couple surround counties. Next thing on Facebook we want to take a look at the age and gender. Depending on your product, these options will be set differently. For our pet shop purposes we are going to Focus on men and women who are between the ages of 30-50. Next category is going to be specific interest. Since we are a pet shop, lets target #Animal Planet.. Try to be creative when your targeting. Facebook also offers a Broad Category area where you can be more specific on your targeting options. Below is a sample of what our targeting would look like.
Conclusion
As you can see from the image above, Facebook will give you suggestions. These are a great way in finding hidden nuggets. Remember when your advertising you have to create multiple ads. We want to see which ad performs the best, then we fine tune that ad and pump it up. Pump up that ads budget and watch your customers roll in. Remember this is only one way to use Facebook Advertising. Facebook also has a new marketing technique where if you have more then 400 page likes, you can market your website using Facebook Marketing. Take your time and make sure your targeting is precise, and you will increase your visitors and customers every time.
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